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Work

Softworks

Background

Softworks is an Irish owned company with offices in Ireland, UK, Canada and Dubai. Softworks Workforce Solutions has over twenty years experience working with some of the world's most successful companies, across various industries around the world.

With experience in a diverse range of sectors such as Retail to Healthcare, Public Sector to Pharmaceutical. Their powerful Workforce Solutions are built and supported by their years of experience and proven ability to understand and address just about any workforce challenge across all major industries.

The Challenge

Softworks identified six goals they needed their new website to achieve.

To offer a high level of usability to visitors and current customers
To feature excellent information architecture
To build the site that is easily navigable, conscious of how the end user will move through the site
To drive visitors to the call to action points within the website
To drive trials, demos and ultimately sales of their new SaaS offering
To be visually and emotionally appealing to visitors while offering superb functionality

Our Approach

This is a comprehensive website which includes the features below.

Solution Builder: This custom built application builds a solution based on individual client requirements such as company size, industry and main priority for time and attendance system.

Multi-Country Facility: Integration of a multi-country selection. This gives Softworks the ability to tailor content based on the location of the user accessing the information.

Free Trial Signup: A signup form for a free trial integrated with Softworks CRM system to help increase sales and gather potential client information.

Login Area: In this password protected secure customer zone clients can access useful resources such as training videos, brochures, papers and the latest industry news.

Newsletter: Custom designed newsletter templates and a signup form integrated with their CRM to capture user information.

Result

Overall the website is fresh and modern reflecting themes of technology and innovation. The website is easy to navigation in spite of having a wealth of content on offer. A set of custom illustrations highlight their service offerings and help to boost the overall visuals on the website.