Marble and Granite Supplies
Marble & Granite Supplies (M&G) are wholesale suppliers of high quality products to the Construction & Retail Sectors.
Our challenge was to create a fireplace brochure that would appeal to different target audiences'.
The fireplace brochure required was to target the consumer market which would be used by their retail distributors. Other than specifying a minimal design style, they welcomed advice at all stages.
Having a large range of fireplaces and finishes but unsure of how to showcase them, we set about creating a short-list of key fireplaces which would highlight their top sellers and cover a wide range of tastes and needs.
We then developed four ranges that would target four groups with different tastes titled: Modern, Traditional, Contemporary and Classical. Each Range contained four fireplaces and the colours available. We created a visual style and personality for each range that targeted a specific group.
Photography was a huge aspect of the brochure and the photo-shoot took five days. There were three sets and 16 fireplaces so careful planning was needed.
When everyone was happy with the style of the brochure, we then reviewed the company logo so it would work with the look and feel of the brochure design created.
The brochure has proven to be a key marketing tool for M&G and it has helped the company make in-roads into the UK market.