Lifebroker.ie
Background
Lifebroker is a trade name of City Financial Marketing Ltd a multi agency intermediary regulated by the financial regulator and a member of The Irish Brokers Association. They are experts in mortgage protection insurance, term life insurance and critical illness cover as well as other financial services products. They are committed to great products at great prices backed up by a quality service from a highly experienced team. Until now life insurance has been time consuming to research and even more time consuming to buy. They aim to change that.
The Challenge
CFM had no existing web presence or specific branding within the area of life insurance products. They approached Dara Creative to create a new brand identity and website that would reflect their life insurance offering as a professional, committed and experienced proposition to their potential clients.
This new branding needed to be strong, memorable and imbue trust and dependability. It would be rolled in the form of a new website.
Our Approach
We completed an extensive period of research into the very competitive life insurance sector identifying the key attributes that differentiated Lifebroker.ie from the competition. We would focus on the combined strengths of; a one-stop-shop for life and family related insurance and investment products, switch and consolidate your policies saving you money, one to one advice and large savings.
For the identity we created a unique and dynamic marque which visually represented this consolidation of services, security and professionalism.
The focus was then to plan, design and develop an appealing, easy to use website. Using the fresh branding pallet of colours, we designed a fresh, clean and concise website which focused on the policy benefits and savings.
The use of animated elements and strong people-based photography gives the website a very reassuring and calm feel, making it easier for users to find the information they need and decide what products are best for them. We integrated multiple insurance quotation forms and useful documentation, application forms and paperwork making the experience even more effective.
At the backend, the site has a fully integrated content management system making site updates very easy. The quotation forms are also integrated making administration an easier and more manageable process.
Result
The launch of the new branding and website has given CFM a powerful and effective sales and marketing tool for their life insurance business. It has been greatly received and it's success can be measured by the increase of enquiries and sales generated as a direct result of it's execution.
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