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Work

Health Insurance Authority

www.hia.ie

background

The Health Insurance Authority (HIA) are the statutory, regulatory body who monitor the health insurance market and the operation of Health Insurance Acts. The objective of the website is to offer the consumer unbiased information when choosing health insurance products. Using a unique, online product comparison tool, consumers can find the best policy that meets their requirements, which will ultimately help reduce their health insurance premiums.

the challenge

There are so many different health insurance products from numerous insurance providers that choosing one can often be a headache. Our task was to redesign the HIA's website in a way that would appeal across all age demographics. The site needed to act as a portal for all consumer information relating to health insurance including their rights as a consumer and information to help when choosing or switching products.

our approach

The first stage was to design the site in a friendly and appealing way. It needed to reinforce the HIA's philosophy of benefiting the common good by facilitating a competitive health insurance market. Using stylistic illustrations, a fresh colour pallet, dynamic animated elements and a clear menu structure, we created a site with broad appeal and which was easy to navigate.

The second stage was to create the Product Comparison system. Designed and developed from the ground up, we created a user-friendly tool which allows users to search and compare every health insurance product currently on the market. At the back end, both the insurance companies and the HIA use the comparison system directly. The insurance companies use the system for submitting insurance products for approval by the HIA, inputting all plan details using the built in Content Management System. Using this same system, the HIA can approve or decline plans and instantly make them accessible to the public.

results

Since it's launch, the website has proven a complete success with over 10,000 unique visitors per month, thus proving both the sites necessity and functional design. The website has won multiple awards including a prestigious Eircom Spider. The next stage of the project is to launch the fully ‘Responsive’ version ofthe website in early 2013, allowing smart phone and tablet users to fully search and compare health insurance products though custom designed screen interfaces.