AutoDynamic
Background
A member of the Redco group, AutoDynamic is Ireland’s newest member of the Seat dealer network. At AutoDynamic their aim as a Seat Dealer in Dublin is to provide excellent customer service combined with a showroom unlike any other. Their team of dedicated professionals are there to meet every customer requirement and give the best possible service.
The Challenge
Autodynamic chose Dara Creative to design and build a new website to help promote their brand new, state of the art showroom, their unique service offering, their full range of Seat models and their range of quality used vehicles.
The new website was to be launched at the official opening of their new showroom - a technologically advanced space, designed with their customers in mind giving an exciting experience in an elegant surrounding. The website needed to match this experience and deliver a user friendly, practical and informative site.
Our Approach
The project commenced with the design and build of a dynamic splash page which invited users to register their details and be invited to the official opening.
The next step was to plan the site structure and organise the vast amounts of content. In tandem with this, we started work on the design of the main website.
We developed a design that reflected the quality service and had a premium look and feel. The main focus was to promote the latest range of Seat models and Autodynamic's special offers.
The site includes extensive information for each vehicle type, video and image galleries, downloadable wallpapers and brochures.
From the ground up we developed a unique finance calculator which calculates finance rates based on model types, scrappage scheme rates and trade-ins. We also built a Test Drive Request form, a Service Request form and separate Quotation Request form. All of these are fully integrated into the ModX content management system making it very easy for the sales team to organise and manage appointments.
Result
The website was officially launched on Thursday, March 31st 2011 at the grand opening of the new Seat retailership. It was greatly received by a large gathering of specially invited guests.
It has given them the perfect vehicle to promote their range of Seat models and excellent customer service offering. AutoDynamic were so pleased with the outcome that they have commissioned us to design another 2 websites for the Redco Group. Watch this space!
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