Ace Express Group
Background
Ace Express Pallets provides a nationwide distribution service for palletised dry freight. Specialising in overnight service to all 32 counties in Ireland, the organisation encompasses a network of 12 satellite depots.
The Challenge
Ace Express Pallets wanted a strong, visible identity that was both instantly recognisable on lorry and van livery but also suitable for a range of corporate marketing materials. The branding had to be seen on the road at night, inspire confidence in customers and reflect the shared values of all 12 network member organisations.
Our Approach
Taking these objectives into account, we developed a distinctive, hexagonal logo, which reflects the many facets of the company and its multi-directional distribution service.
Internal chevrons express movement, speed and the client’s progressive vision. Eye catching corporate blues stand out on a matt silver background to convey a reliable, professional image, while being highly recognisable on the road at night.
To be used on everything from van livery to marketing materials, the brand design is powerful, contemporary and extremely versatile.
The Result
Results of the branding project were very impressive with distribution figures increasing from 400 to over 2,000 pallets per week, a 500% increase in turnover. Ace Express Group won significant contracts from many new clients. In 12 months, the client established a brand that is instantly recognised in all 32 counties. More independent hauliers joined Ace Express Pallets as a result of the brand’s success.
The branding won a Gold Award for Corporate Identity at the Irish Design Effectiveness Awards (IDEA) 2005.
Dara Creative and Ace Express have continued to work together over the past 5 years and this year we designed and build their new www.aceexpressgroup.com website to promote the integrated services of all the Ace Express divisions.
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