Creating and launching a modern corporate identity
Servecentric is a managed hosting and IT services company based in Blanchardstown, Dublin. Their client base spans a broad range of public & private sector clients, including some of the world’s biggest blue-chip companies. We worked with the Servecentric leadership team to develop a Growth Marketing Programme. Beginning with branding then designing and building a new responsive website, designing and printing offline materials, creating and delivering a tailored digital marketing program and delivering training for their team.
What We Did
Servecentric required a full Growth Marketing strategy project including strategy with branding and marketing, a new fully responsive website and support for their team.
UX & Design
Digital & Print Design
Planning and research were key parts of this project, not only for us to understand Servecentric’s offering and create a platform to represent it, but for the team to understand their corporate identity, how they are positioned against competitors and what opportunities they have to differentiate themselves to attain more high-value customers.
One of the strongest factors of Servecentric's identity were its people. We commissioned a photo-shoot of the people that make the company the success that it is. These people decorate the site which contained a responsive layout and customisable marketing features like landing pages and multimedia. Alongside initial launch campaigns, we created offline materials including exhibition materials and stands, advertising templates, foiled and duplexed flyers, clothing, embossed folders, foiled brochures, powerpoint templates and a full stationery suite.
To showcase the new platform and brand identity we supported the launch with a range of online marketing campaigns. These included social media marketing, email marketing, SEO & PPC/Remarketing campaigns at launch. We worked with the team through strategy & training workshops to enable them to thrive in a competitive market place and gather the best insights.
Increase in Sessions
Increase in Organic Search
By working with the team at Dara Creative, we have successfully re-branded our business with a modern design and consistent brand personality which we feel sum us up perfectly. We are now equipped with offline materials and a strong online presence, including our website, where we can connect with our customers and reach new ones. We are working on a longer term with the Dara team on other projects and campaigns to continue growing our business. We’d recommend you give them a call!
Eddie Lyons, CEO of Servecentric