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Project Elements
branding
- identity refinement
- brand positioning
- brand guidelines
- competitor research
- tagline
- stationery suite
- corporate brochure
- information brochure
- bid support documentation
- signage
- advertising
multimedia
- website design
- website development
- content management system
- training
services
- advertising
- print management
- project managementresearch
extras
- word template
- copywriting
John Paul Construction « Back
2009 Irish Print Award Winner in Design for Print Category
Background
John Paul Construction is one of Ireland's leading and most experienced building and civil engineering contractors. Founded in 1949, they have offices in Dublin and Cork, from which they deliver large and complex projects, across the country in all sectors of the industry.
The Challenge
John Paul Construction wanted to refresh and update their existing image to bring it in line with their reputation as one of Ireland's top ten Construction companies. The company had a dated brand identity and limited suite of marketing support materials for such a large and well established contractor.
Our Approach
The ethos of the company is customer focus and building long-lasting relationships with their clients. Following competitor research we established that this focus on customer care could form the basis of John Paul's brand positioning versus competitors, effectively settling them apart from other contractors.
Once the research and brand positioning work was completed we then undertook a review and refinement of the existing brand identity and created a tag-line to encapsulate this customer centred approach, 'Working with You'. We refined the diamond symbol itself, created a new colour palette and prepared a set of guidelines as to how the new branding should be used going forward.
A suite of new sales and marketing materials was created including new stationery, brochures, website and advertising, all incorporating the updated branding and highlighting the Working With You message. The copy and distinctive photography style highlights the importance of people in their business, while commissioned architectural photography showcases the impressive array of high profile projects.
Results
The people aspect of the business and top quality architectural photography of high profile projects are the key elements of the coffee table book style brochure and the extensive website. It helps to position John Paul Construction as one of Ireland's leading construction firms and sets them up for future expansion into new international markets.
