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Project Elements
- annual report
EXTRAS
- illustration
Global Voice Group « Back
Finalist and published in the 2008 European Design Awards CatalogueIrish Design Effectiveness Awards 2008: Finalist in Corporate Literature Category
'Global Voice Group needed a clear and individual voice in a market where confusion reigns as to the differences between operators. Our annual reports have heightened public awareness of our company and contributed to accelerated revenue growth. These distinctive reports will provide our company with a key competitive edge for many years to come.'
Barry Nolan, Chief Operating Officer, Global Voice Group.Background
Global Voice Group (GVG) is Europe's foremost provider of mission-critical, high performance networking solutions. All services are delivered over their wholly owned, billion euro, all fibre-optic network, which connects the major cities and economies of Europe.
The Challenge
The challenge was to create an annual report that would meet the following objectives:
- To clearly communicate GVG's services to potential customers, helping to recruit new business and retain existing long term contracts.
- To help encourage capital investment in GVG and grow the business year on year.
- To increase awareness of the company in the market and strengthen its reputation amongst the investor / analyst community.
- To follow requested standards for annual reports given by Singapore Stock Exchange.
Our Approach
During the standard discovery phase, we spent time researching the competitive marketplace. We wanted GVG to stand out from its main competitors that tended to over-rely on photography based reports. As such, we created a unique illustrative design style that was visually distinctive and reflected the business of the company.
Due to the success of the first report, we have been working on the annual report for the last five years. During this time, we have created a series of high quality reports. Each year, the design is based on illustrating landmarks in key cities where the GVG network is present to highlight the local and pan-European infrastructure available to customers.
We also featured illustrations showing the drivers of their business' rapid growth to encourage potential investors. Careful attention was paid to the illustration's detail, and they are executed in a clean style, reflecting the company's professionalism and focus.
THE RESULTS
The annual report is a key marketing and sales tool for GVG. The results to date are:
- New customer acquisition increased by 127% over 3 years with a 10% increase in client retention.
- The report encouraged capital investment in GVG and help grow the business overall year on year.
- Total Revenues increased by 25.7% from 2005 to 2007 and Total Assets increased by 33% from 2005 to 2007.
- With its increased profile and strong reputation, GVG / euNetworks was able to negotiate and introduce ‘euro-one' - a collaboration of fiber optic network providers connecting Eastern, Central and Western Europe and North America. This network is one of the largest in the world and connects more than 350 cities.
In addition, the GVG annual report was a finalist in the 2008 European Design Awards.
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