Showcasing a community online is the official guide to Limerick, Ireland - an all-inclusive, on-line voice for Limerick with comprehensive information on visiting, doing business and living in the capital of the Mid-West.

What We Did

Limerick City and County Council came to us with the objective redesigning their website with the aim of becoming the official online portal for all information and services for Limerick, and to promote and enhance the image Limerick as an attractive destination for visitors, investors, businesses, students and residents.

  • Branding

  • Drupal Web Development

  • Digital Design

  • UX Design


Our challenge was to design a responsive website that is easy for Limerick City & County Council to adopt, maintain and expand. The client's objective was to be engaging for their wide-ranging audiences to use and find the information they need. Our solution was to learn how users think about the current website and their issues with it, use those insights to create a new user-focused site with the things that truly matter to users. Three main audience areas were identified in our research, these are highlighted to the user as they arrived on the homepage. Once the section is chosen, the user is brought to relevant, targeted content with Natural Language Forms to engage and assist with finding information.


Separate visual languages were established for each section, including colour palettes, image/illustration styles and use of language. While each remained distinct, with design commonalities, they also communicate that they are connected under the one brand, building trust and brand recognition. Along with a login area ‘My Limerick’, allowing users to save content from the site, be shown other relevant content based on their saves, give feedback and submit content. This area also ties in with the Limerick City and Council customer services, allowing users to view and create new cases. We conducted stakeholder research and workshops along with user surveys and branding and marketing audits. Our team also provided a range of services including; UX review, peer analysis, user journeys, wireframes, user testing, identity refinement, user-led iterations, design concept, UI kit, sub-site kit, Drupal 8 Development of My Limerick section, integration of My Limerick with CRM, development of additional website templates and Drupal integration.

Let's Get Started!

Are you working a community or city council website? Collaborate with our experienced team of experts.