Growing a business to achieve a strong brand identity and online presence.
LC Seating are one of Ireland's leading suppliers of rehabilitation and seating products. Operating throughout Ireland they primarily deal with occupational therapy / seating clinics, providing engineered solutions for a variety of complex seating needs. While competing against larger competitors, the company has developed a solid niche through technical expertise, personal service and flexibility in meeting patients’ needs. Dara Creative were brought on board to design and build a professional website to promote their newly developed brand personality, the quality and significance of their offering and equip LCS to enter European markets to recruit resellers
What We Did
LC Seating required a fully responsive site to communicate their brand values and products to their target customers.
UX & Design
LCS are a leader in their field however they didn't have the branding or website to reflect this or the quality of their seating solutions. This was hindering further growth and their ability to attract new Occupational Therapists (OT's) and resellers in Europe. Dara Creative were brought on board to design and build a high-end website aimed at their key target audiences of OT's, End Users and Resellers. The design needed to promote their new brand personality, convey the quality and significance of their solutions and equip LCS to enter new European markets. As part of the research phase key competitors were examined and key differentiators were isolated. Ultimately, all audiences needed to be convinced that LCS are reliable and will support the OT and their client through all stages of the process to deliver a quality solution. The key aim with the design of the site was to portray the genuine dedication and attention that the team at LCS show the end users.
We developed a website that portrays the client’s genuine dedication and attention in a number of ways. The design brings their new brand personality to life portraying LCS as the established industry leader they are today. Custom photography was commissioned to convey the highly personal approach that LCS take to their work. Testimonials are featured prominently describing the positive impact that LCS solutions have on the lives of their clients. The user is taken through all the stages in the process onsite from first consultation through to delivery so all audiences can feel informed. The design was realised in Drupal 7 giving the client ultimate control over their content. Google Analytics is integrated to give full visibility on tracked leads and campaigns.
Dealing with Dara Creative has been very easy. from our first meeting we felt that they had a good grasp of the brief. We agreed goals, price and timeline to achieve these, they delivered on all. Dara Creative are always ready to give help and advice. The format they use to capture the web site content is well laid out and simple to use. I feel we have worked well together resulting in a good looking and functioning web site. We are very happy with the end results. Thanks to all the team and especially Therese
Luke Conway, LC Seating