Death to Duplicate Content
Google defines duplicate content as “substantive blocks of content within or across domains that either completely match other content or are appreciably similar”. This is bad practice from a marketing, SEO and user experience perspective.
Why is duplicate content bad?
There’s a number of reasons why duplicate content is bad:
It provides a bad user experience
Google won’t know which page is more relevant for search results
Link authority and quality will decrease
Search engine bots won’t crawl your site as often
When a user carries out a search, Google will then try to match the search with the most relevant page to their search query. If your website has multiple pages with the exact same content, Google won’t know which page is the most relevant for the user, thus creating a bad user experience and a bad relationship with Google.
To give Google additional clarity about the content on your website you should ensure the meta title and meta description are unique for each pages. This avoids any issues around duplicate meta data and gives Google and your users a better idea of the page they’re going to.
While it may be tedious at the start, we would recommended creating unique content for each page on your website. In the long run this will help your Google rankings and create a better user experience for your website visitors.
If you need help organising your content or would like to find out more about duplicate content and SEO, please get in touch! We have a team of Digital Marketing and Content Specialists who can help ensure your website is optimised for your target audience and for Google.
You can call us on 01 672 5222 or email us at firstname.lastname@example.org.