10 Tips for Onsite Optimisation
So your fancy new website is now designed and developed with all the bells and whistles. You now need to optimise your website so people can find you. Onsite Optimisation is an essential ingredient before you start building inbound links to your website. Onsite Optimisation is the process of updating your websites content so that it is search engine friendly. Here are ten essential tips that will kick start your new website into optimum shape this Summer.
Keyword Research
This should be the first approach you should take before optimising your website. Keyword Research is the process of researching searched terms competitiveness relevant to your industry. It can also be a good idea to gauge how successful these keywords perform by running a small Google Adwords campaign.
Title Tag
This title tag is arguably the most important factor when optimising your pages. This is where you should include keywords you wish to be found for in the title. For your title tag to be viewed fully in the Google search result it should be less than 86 characters long.
Description Tag
This should explain the content of the web page usually repeating the keywords in the title. This should be less than 156 characters.
Heading Tags
These should generally relate to the title of your page giving it a H1 value. Other sub headings use tags H2, H3 and so on. For example the heading on this paragraph is <h2> and you can have as many as you like. You should only have 1 H1 per page.
Image ALT tags and Title Tags
Images should always have an alt tag (Alternative text for images) and title to enable google and visitors what the image is about. It is often a good opportunity to include keywords that are relevant to the page.
Unique Content
Well written engaging content is also another major factor when it comes to onsite optimisation. Make sure that your content is not duplicated or taken from another website. You can also check to see has your content been used by other people on the net by using http://www.copyscape.com
Internal Linking
When linking internally on your website try to use keywords in your links rather than ‘click here’ or ‘read more’ for example, If I am linking to my ‘Online Marketing Services’ page, I might say something like “Find out more information about our Online Marketing Services”
Blogging
Blogging is a great way of promoting your website and getting involved online. Content writing can increase your website traffic and overall performance of your website.
Google Analytics and Webmaster Tools
Make sure to set up a Google Analytics account and insert code into every page of your website. Google analytics is an essential tool for every website owner who wishes to measure their advertising ROI, track visitors, track social networking sites and many more cool things. Google Webmaster tools provides you with with extensive reports about your visibility online. The great thing about these tools is that they are FREE!
Create XML Sitemap
This is the list of pages on your website you wish to make accessible for google's crawlers. It is also advised that you submit your xml sitemap in Google webmaster > Sitemaps > Submit Sitemap in the form of www.example.ie/sitemap.xml
Rob Hough, Digital Marketing Executive for Dara Creative
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