Organic SEO V's Google Adwords
So you have just built a website and want to increase traffic to your site. SEO or Google Adwords, Which is the more effective meduim? Let’s take a look at what each of these has to offer.
When it comes to promoting a website, many of us imagine that organic Search Engine Optimisation and Google AdWords are on opposite sides of the fence. This often leads to business’s choosing one over the other when in fact, like many opposites, they complement each other. SEO and Google Adwords can and should be used together in your online marketing strategy.
Pro’s and Con’s of Google AdWords
When you consider the vast number of websites competing for top spots in popular search engines, there are comparatively less competing pages in Google AdWords. Your ads have a better chance of exposure to your target audience, even when using competitive keywords. Once you set an AdWords campaign and Google verifies your ads you will instantly start to receive targeted traffic to your website resulting in sales leads and potential new business.
However, there are some drawbacks. There is a fee to place ads on the AdWords network and if your ads are not targeted correctly or the keywords are not relevant, AdWords could be draining money out of your marketing budget. Google has very tight regulations governing their ads. A breach of the rules can mean lifetime deactivation of your AdWords account. It is advisable to read Google AdWords terms and conditions in Ireland if considering an AdWords campaign.
Pro’s and Con’s of Organic SEO
The pros of organic SEO are extensive. SEO is a relatively cost affective method of marketing your website. Not only that, but if your keywords are frequently searched, you are open to increased traffic to your website which will increase your revenue. There are many SEO strategies to fit your online business, such as on page SEO, press releases, article marketing, social media inclusion and link building that can really improve your web presence.
There are also cons to using organic SEO as your primary source of online marketing. If you are targeting a broad keyword, such as “computers” then your conversion might be low. Not only that, but some keywords are so competitive that it may take months before you see any traffic. Search engines are always changing, you can go from the top spot, to the second or third page within days. To maintain top positions you will need to monitor your keywords to keep a close eye on your competitors keywords. Differentiation will make you stand out from the crowd.
Why They Work Best Together
SEO and Google AdWords complement each other. Organic SEO is effective in driving traffic to your site. While it can be shaken up by the search engines, you can usually get back to the top quickly if you conduct your SEO campaign methodically. When your organic SEO strategy is taking longer than you anticipated, you can use AdWords to back up your campaign. AdWords can also help drive traffic in competitive niches while you are building up your web presence in the organic search.
Get started right away as action always beats indecisiveness!
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