Is Your Website SEO Friendly
If you have a product or service to sell and are not being ranked on the top page for keywords relative to your business you may not be aware of how valuable Search Engine Optimisation (SEO) can be in directing traffic to your business and increasing your sales.
Why you should care?
- June 2011 reported 66% of the Irish population used the Internet – That’s over 3 million people in Ireland!
- 80% of Internet Users use Search on a regular basis – That’s over 2.4 Million Searchers in Ireland
- 95% use Google to Search – that’s over 2.3 Million Google Searchers in Ireland
Stats from: Internet World Stats
With more and more people searching on the Internet for products and services, you need to ask yourself;
- Are my target audience searching for my products and services online?
- If so, what are the keywords they might use to find me?
- Where am I ranked for those keywords?
- Are they clicking on my link?
- Are they accomplishing what I want them to carry out when they visit my site?
These are fundamental questions any smart business owner will ask themselves when they look at their online presence.
Search engines like Google use a step by step procedure that tell computers how to complete assigned tasks. Google's algorithm does the work for you by searching through web pages that contain the keywords you used to search. It then assigns a rank to each page based on many different factors. Higher ranked pages appear further up in Google's search engine results page (SERP), meaning that the best links relating to your search query are theoretically the first ones Google lists. Check out our Top Tips on How to Optimise your Website for Search and learn more about some off the important factors Google takes into consideration when ranking your website.
Dara Creative SEO Process
Before a sound SEO strategy can be implemented a consultation must be set up with our clients so we can get to know their online business objectives. It’s important for us that a relationship of trust is built from the start and that the client has a clear understanding of the SEO process. We are then in a much better position to carry out a thorough SEO Audit of their companies website and give them the most cost effective options on how to proceed in achieving higher rankings on Google.
What does our SEO Audit involve?
This differs amongst many agencies but here at Dara Creative we include detailed information on your online marketplace, competitor analysis, keyword research, site infrastructure analysis and recommendations on strategic options that are available. It will help you avoid unnecessarily high costs and low returns, both now and in the future. This is a fundamental part of the analysis stage and should be implemented first before a strategy can take place. Learn more about our SEO Audit.
Of course SEO is not for everybody but if you have a product or service to sell you should have an SEO strategy. You shouldn't just stop with SEO when you reach NO 1 in google for your chosen keywords or your competitors may knock you off the top spot.
Smart business owners know that they need a good agency to manage their SEO strategy so that they can not only survive, but grow in this economy. Dara Creative know how to produce sites which don’t just look great but are optimised to be found on the search engines. We can assist you in your quest to be discovered by your target audience wanting and needing your services.
If you are serious about your business online make an appointment with us today and check your website in for an SEO Audit. In the meantime, why not avail of our Free Website Analysis Report with no obligations? Make 2012 the best online year ever and let us help make your website be your engine to success!
See our Top Ten Tips on How to Optimise your Website for Search
Rob Hough, Digital Marketing Executive for Dara Creative
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