While digital marketing is the core element of any Growth Marketing Plan, the value of getting out there can not be overlooked. Industry events are excellent places to be for a number of reasons. You can learn a lot at them, you can meet interesting industry figureheads, you can meet potential future colleagues and collaborators, the list goes on. 

However, where the value really lies in the sales potential and the opportunity to implant your brand in the mindset of potential customers. Of course, targeting events that align with the industries you are targeting makes sense, there is incredible value in attending events in the Technology Industry as well - the chances of people attending to learn more about technology that will benefit them are high.Here are the five best Tech events to promote your business at. 

ShipitCon

ShipitCon is a community focused event which invites software engineers to discuss continuous integration, delivery and release management. This is an excellent opportunity to showcase your brand’s forward thinking to industry peers, but also to highlight your services to other companies that might benefit from your service offering.
Find out more on shipitcon.com.

Secure Computing Forum 

The Secure Computing Forum takes place at The Aviva Stadium in September 2017. It will take a look at the security threats that face Irish businesses, an important one, given the onslaught of cyber incidents in recent months. This would be the ideal platform for IT Security focused businesses to promote their offering. Learn more at securecomputingforum.ie

Quest for Quality

Quest for Quality is a two-day conference taking place in The Marker Hotel in Dublin. This conference is centred around Software Testing and would be an ideal event for tech companies who wish to collaborate with Software Developers to attend. Visit www.questforquality.eu or more. 

European Cyber Threat Summit

Cyber Security is high on all business’ agenda this year, so it would be negligent of any Tech companies in the area of IT security or Data Security to attend the European Cyber Threat Summit. www.CyberThreatSummit.com is the place to go for more details. 

European Sharepoint Conference

Considered by many as the tech event to end all tech events, Sharepoint Europe is a four-day event run by Microsoft. Although the tech giant is hosting the event, it’s a should-attend regardless of where your IT preferences lie. This is the perfect opportunity not only to learn but also to form international partnerships with business from all over Europe. Visit www.sharepointeurope.com for more information about this event. 

Remember, attending, speaking at, or pitching a post at events like these are just one part of a strategy to help your business grow. If you’re looking for consultation and assistance with your marketing strategy, get in touch with our team.